SILK AND CASHMERESpring in Bloom
Services: Shoot Concept, Styling, Creative Direction, Art Direction, Still Life Direction, Campaign Assets, Social Media Content
For Silk and Cashmere, Studio Nou developed Spring in Bloom as a piece of strategic world-building: a new-season campaign designed to make a heritage brand feel immediate, desirable and present in the imagination of a younger audience.
The project was about shifting perception, allowing Silk and Cashmere to be seen not only as a brand inherited from mothers and grandmothers, but as one to be discovered, worn and loved by a new generation.
Built around softness, color and the art of seasonal transition, the campaign brought together pastel blues, violet, pink, teal green, canary yellow and navy with silk blouses, cropped sweaters, light layers and the new Luna family of silk scarves and shirts. Through model photography, still life imagery, styling and graphic campaign assets, Studio Nou created a spring world that felt bright, tactile and contemporary, showing pieces not as fixed seasonal items, but as lasting wardrobe staples that move between moments, moods and climates with ease.
