SILK AND CASHMERETo market, to market
Services: Shoot Concept, Styling, Creative Direction, Art Direction, Campaign Assets, Social Media Content
For Silk and Cashmere, a heritage brand founded in 1992 around the world’s most treasured natural fibres, Studio Nou developed To Market, To Market as a spring campaign designed to bring a younger, more contemporary energy to the brand’s enduring story. Set against the easy ritual of a morning market run, the shoot brought together mint green, canary yellow, pastel blue, fuchsia and vivid teal silks with cropped sweaters, iconic silk shirts and the season’s key accessories:
cashmere and silk bandanas.
The concept placed treasured, high-quality pieces out in the world, carried through daily life with craft paper bags, leafy greens, ripe tomatoes, baguettes and flowers. Through styling, photography and graphic campaign assets, Studio Nou created a visual world that felt playful, polished and lived-in, positioning Silk and Cashmere not as precious, but as fresh, tactile and beautifully considered: made to be worn, loved and imagined in motion.
The result was a campaign that translated the language of heritage into something immediate and desirable: colorful, tactile, youthful and grounded in the lasting value of well-made pieces.
