A LOKAL BY ASSEMBLY BUILDINGSA Next-Generation Work Space
For A LOKAL by Assembly Buildings, Studio Nou helped shape the language and content world of a hospitality-led workspace designed around the changing rhythms of work. More than a serviced office, A LOKAL brings together flexible memberships, design-forward interiors, social areas, meeting rooms and event spaces to create a new kind of professional environment: one built for focus, exchange, mobility and belonging.
Services: Brand Language, Creative Direction, Content Strategy, Copywriting, Shoot Direction, Social Media Content
Working across brand language, campaign copy, shoot direction and social media, Studio Nou translated the space into a living cultural platform. From member stories and editorial city guides to messaging around growth, connection and flexible work, the content was designed to engage existing members while inviting a new generation of founders, teams and creative professionals to imagine a different way of working.
The result is a content ecosystem that presents the workspace not only through its architecture, but through its culture: the conversations, routines and possibilities it makes room for.
