SILK AND CASHMEREAn Equestrian Escape
For Silk and Cashmere, Studio Nou developed An Equestrian Escape as an editorial campaign designed to reposition a heritage love brand through the language of contemporary world-building. Shot outdoors in the autumn season, the campaign brought cashmere back into the landscape: open pastures, stables, horses, an old Cherokee Jeep, cashmere blankets, plaid ponchos, scarves, gloves, hats and the season’s signature cashmere bandanas.
Services: Campaign Concept, Creative Direction, Styling, Art Direction, Shoot Direction, Campaign Assets, Social Media Content
The project marked a renewed editorial direction for Silk and Cashmere, creating imagery that felt warm, cinematic and deeply lived-in while speaking to a younger, more culturally attuned audience. Through concept development, styling, creative direction and campaign asset creation, Studio Nou shaped a world that honored the brand’s heritage while making it feel newly desirable — rooted in movement, tradition, nature and the enduring pleasure of pieces designed to be lived in.
Extending beyond the shoot itself, the campaign became a complete visual language across social media, with collages, hand-drawn illustrations and graphic assets that carried the story forward. The result was one of Studio Nou’s most editorial brand worlds: a campaign that transformed seasonal cashmere into a feeling, a landscape and a way of life.
