SILK AND CASHMEREWrapped in Cashmere
Services: Holiday Campaign, Shoot Concept, Styling, Creative Direction, Art Direction, Still Life Direction, Reels, Campaign Assets, Social Media Content
For Silk and Cashmere, Studio Nou developed Wrapped in Cashmere as a full holiday campaign built around the message Gift Love, Gift Cashmere. Designed for the festive season, the campaign translated gifting into a warm and tactile winter world: alpine edits, ribbon-tied cashmere stacks, holiday accessories, soft knits, winter flowers, festive still lifes and pieces styled for cold-weather escapes.
The project brought together model photography, styled product imagery, reels, collages, illustrations, newsletters, blog stories and social media assets to create a complete seasonal campaign across platforms.
Through creative direction, styling and storytelling, Studio Nou shaped a visual language that made cashmere feel intimate, generous and celebratory, a gift to wear, to keep and to return to winter after winter.
