SILK AND CASHMEREMade to love, made to layer, made to last.
Services: Campaign Concept, Creative Direction, Copywriting, Still Life Direction, Social Media Content
For Silk and Cashmere, Studio Nou developed Made to Love, Made to Layer, Made to Last as a foundational fall/winter campaign centered on layering, longevity and a renewed visual language for the brand. Built around the tactile pleasure of cashmere, the campaign used contemporary color pairings, close styling and expressive layering to reframe classic pieces as part of a modern wardrobe: soft, enduring and designed to move across seasons.
The campaign marked an important step in shaping a new image world for a heritage brand loved across generations. Through campaign messaging, model photography, styling, graphic assets and social media storytelling, Studio Nou translated Silk and Cashmere’s long-standing values of quality, natural fibres and lasting wear into a fresher, more desirable visual language, one that could live across Instagram, newsletters, website banners, store visuals
and every brand touchpoint.
The result was a campaign that made softness feel confident, color feel intentional and layering feel like a language of care, setting the tone for a broader repositioning of Silk and Cashmere in contemporary culture.
