FY-SHAN GLASS STUDIOTouched: An Autumn Still Life
Services: Campaign Concept, Creative Direction, Product Styling, Art Direction, Shoot Direction, Social Media Content
For Fy-shan Glass Studio, Studio Nou developed a seasonal campaign around Touched, a collection of fluid, organic glass bowls shaped by color, movement and the impression of the hand. Created for the autumn-winter season, the shoot placed the bowls in dialogue with the forms and hues of the natural world: pears, grapes, peppers, tomatoes, flowers and miniature pumpkins arranged in rich, tactile still lifes.
The campaign used product styling and art direction to draw out the sculptural quality of the collection, allowing the bowls’ cobalt, crimson, amber, olive and purple tones to echo the abundance of the season. Alongside the shoot, Studio Nou shaped a broader social media world for the studio, building product stories, gift guides, collection features and art references that connected Fy-shan’s functional glass objects to a larger visual culture of craft, design and contemporary art.
The result was a campaign that made handcrafted glass feel expressive, collectible and alive, part object, part still life, part seasonal ritual.
