A LOKAL BY ASSEMBLY BUILDINGSA New Way To Work
Services: Campaign Concept, Creative Direction, Copywriting, Shoot Direction, Content Creation, Social Media Content
For A LOKAL by Assembly Buildings, Studio Nou developed an ongoing visual and editorial language to position the space as the younger, more agile counterpart to the Assembly Buildings ecosystem. Located in an emerging business district and designed for founders, entrepreneurs, creative teams and new-generation professionals, A LOKAL needed to feel not only like a workspace, but like a place where ideas, collaborations and new ventures could begin.
Studio Nou created campaign language and content around flexibility, connection and momentum, from membership-focused communication to bold photographic concepts built around oversized newspapers carrying the brand’s slogans. Shot across the space with flash photography, team members, architectural details and graphic interventions, the imagery gave A LOKAL a sharper, more energetic presence while highlighting its design-led interiors,
meeting rooms and social corners.
Alongside the campaign visuals, Studio Nou built editorial formats such as cultural picks, podcast recommendations, member and founder interviews, and space-focused content that expanded the brand beyond its physical offering. The result was a content world that made A LOKAL feel young, useful and alive, a creative playground for the new ways people work, gather and build today.
