TO WHOM IT MAY CONCERNA World of Play
Services: Brand Language, Campaign Concept, Creative Direction, Copywriting, Social Media Strategy, Social Media Management
For the debut of a new accessories and footwear label created for children and adults alike, Studio Nou helped shape a spirited brand world rooted in play, freedom and self-expression. Built around leather boots, sneakers, satchels and slogan-led details, the project called for a voice that could speak to both conscious parents and imaginative children: playful, rebellious, crafted and culturally attuned.
For the inaugural photo shoot, Studio Nou developed a campaign concept that brought this world to life with attitude. Through styling, casting, art direction and a playful use of props, the shoot captured a generation of children and adults as curious, bold and full of movement: part schoolyard, part street culture, part creative manifesto.
Studio Nou developed the social media strategy, campaign language and content framework around the idea of childhood as a force of imagination and resistance. From slogans such as Just Play, Make Mistakes, Fear Nothing and Wake Up to artist references, muse stories, product storytelling and launch copy, the work positioned the brand as more than a children’s label, a small world of spirit, style and beautifully made objects for a generation raised to be bold.
