SILK AND CASHMEREEveryday Cashmere
Services:Shoot Concept, Styling, Creative Direction, Art Direction, Still Life Direction, Campaign Assets, Social Media Content
For Silk and Cashmere, Studio Nou developed Everyday Cashmere as a fall/winter campaign using color as a repositioning tool and styling as a form of brand transformation. The project reimagined cashmere as a modern daily uniform: expressive, tactile and easy to wear, while still rooted in the softness, quality and longevity that define the brand.
Rather than approaching winter through a muted seasonal palette, the shoot brought together vivid violet, crimson red, pale yellow, teal and soft neutrals, using bold contrasts and unexpected layers to make classic pieces feel immediate and contemporary. Through model photography, still life direction and graphic campaign assets, Studio Nou highlighted the richness of cashmere and wool while transforming everyday staples into a fresh seasonal language; soft, lasting and designed to move through daily life with color and confidence.
